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- Difficulty in keeping up with ever-changing beauty trends
- Pressure to constantly create new and engaging content
- Balancing sponsored content with maintaining authenticity
- Dealing with negative comments and criticism online
- Struggling to grow and maintain a loyal following
- Competition with other beauty influencers
- Difficulty in standing out in a saturated market
- Managing collaborations and partnerships with brands
- Keeping up with algorithm changes on social media platforms
- Finding time to engage with followers and respond to messages