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  1. Managing multiple clients and their needs simultaneously
  2. Constantly pitching new ideas and angles to media outlets
  3. Dealing with tight deadlines and last-minute requests
  4. Balancing the needs and expectations of clients with the realities of the media landscape
  5. Securing press coverage in a competitive market
  6. Building and maintaining relationships with journalists and media contacts
  7. Handling crisis communication and negative press coverage
  8. Managing client expectations and delivering results
  9. Keeping up with the ever-changing media landscape and technology
  10. Dealing with difficult clients or personalities

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